### Overview  
Shopify’s **Marketplace Connect** app allows you to expand your business by selling across multiple marketplaces such as Amazon, Walmart, Target, and eBay—all managed through your Shopify account.

While this is a great way to reach more customers, it also means your **sales and payments** are combined into a single Shopify dataset. Without proper segmentation, this can make accounting and reporting more complex.

That’s where **Bookkeep’s segmentation feature** comes in. Segmentation allows you to maintain **separate Chart of Accounts mappings** for one or more sales channels within Shopify, ensuring accurate and organized financial reporting.

### How Bookkeep Handles Shopify Marketplace Connect  
When you connect your Shopify account to Bookkeep, we automatically sync your **daily financial summaries**—including sales, refunds, fees, and payouts. With Marketplace Connect, these transactions can include data from multiple sales channels such as **Amazon, eBay, Target, or Walmart**.

One important note: **fees and payouts for third-party marketplace orders are not synced into Shopify.** We generally recommend relying on the **source platform data** instead. For example, use Bookkeep’s direct integrations with **Walmart, eBay, and Amazon**, and **exclude these segments** from your Shopify connection to prevent duplicate data. This ensures you’re pulling data directly from the source (e.g., Walmart) for complete accuracy.

Using Bookkeep’s **segmentation feature**, you can:

- **Split** each marketplace (Amazon, eBay, Walmart, Target, etc.) into its own segment for a dedicated mapping or exclusion. You may even see Amazon segmented by region—for example, **Amazon US** and **Amazon Canada**.

- **Map** each channel to a unique Chart of Accounts mapping in your accounting platform (e.g., QuickBooks Online, Xero, or NetSuite).

- **Generate** more accurate reports, enabling performance and profitability analysis per marketplace.

- **Exclude** channels in your Shopify setup where Bookkeep offers a direct integration (e.g., Walmart, eBay, Amazon) to ensure complete and unduplicated data.

### Example  
Suppose your Shopify account sells:

- **Walmart orders** via Marketplace Connect and [Walmart.com](http://walmart.com/)
- **Target orders** through Shopify Marketplace Connect

With Bookkeep, you can:

- **Exclude Walmart data** from Shopify by turning off the Walmart segment, since you can connect Walmart directly to Bookkeep for more complete data (including fees and payouts).
- **Keep Target as a separate sales channel** for better visibility in financial reports (a direct Target integration is not available at this time).

This setup ensures your accounting accurately reflects where sales occur— **without duplication**.

### Benefits of Using Segmentation  
✅ **Accurate channel-level reporting** – See which marketplaces drive revenue and profit.

✅ **Clean data in your accounting system** – Avoid double-counting when you connect multiple apps.

✅ **Flexible control** – Include or exclude channels as your workflow requires.

### How to Set Up Segmentation for Shopify Marketplace Connect  
1. Go to your **Shopify connection** in Bookkeep.
2. Under the Shopify connection settings, choose **“Segment by Sales Channel.”**
3. Review the list of detected sales channels (e.g., **Online Store, Amazon, Walmart, Target, eBay**, etc.).
4. **Assign Chart of Accounts mappings** for each channel, or group multiple channels into a single segment if desired.
5. Optionally, **disable or exclude any marketplace data** (e.g., Walmart) if that marketplace is already connected directly to Bookkeep. Below, I have isolated the Walmart data so that these entries can be turned off, allowing us to rely instead on the direct Walmart integration.

6. **Save your settings** — Bookkeep will automatically post **segmented Shopify entries** going forward.

### Best Practices for Multi-Channel Shopify Accounting  
- If a marketplace (like **eBay**) is connected both through Shopify and directly in Bookkeep, **exclude it from Shopify segmentation** to avoid duplicate entries.
- Regularly **review your sales channel breakdowns** as you add new marketplaces so you can segment them accurately for reporting and reconciliation.

### Summary  
Shopify’s Marketplace Connect simplifies **multi-channel selling**, and Bookkeep ensures your **Shopify accounting** remains accurate and organized. Using segmentation, you can achieve **channel-level visibility** and maintain **accurate journal entries**, all while avoiding duplication.